Asked by Blake Archer on Jul 13, 2024
Verified
The advertising message "We make better, longer-lasting apparel," suggests that advertising messages need to
A) emphasize technology.
B) focus on price.
C) inform consumers about opportunities.
D) focus on solving problems.
E) engage in mild puffery.
Longer-Lasting Apparel
Clothing designed for durability and extended use, often focusing on high-quality materials and timeless design to reduce waste and environmental impact.
Technology
The application of scientific knowledge for practical purposes, especially in industry, where it encompasses processes, methods, or devices.
Mild Puffery
Promotional statements that are subjective opinions, exaggerations, or bluffs, used to create a positive image but not intended to be taken literally.
- Appreciate the importance of emotional and informational messages in guiding consumer behavior.
Verified Answer
Learning Objectives
- Appreciate the importance of emotional and informational messages in guiding consumer behavior.
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