Asked by Andrew Elmowitz on Jun 19, 2024
Verified
The advertising technique in which a company promotes its products through appearances on television shows, movies, or other media is called
A) co-branding.
B) product placement.
C) media marketing.
D) indirect marketing.
E) joint marketing.
Product Placement
A promotional tactic where branded goods or services are featured in another company's product, such as a movie or television show, to increase visibility.
Television Shows
Programs broadcasted on TV designed for entertainment, education, or informational purposes.
- Identify and differentiate various advertising mediums.
Verified Answer
AA
ahmed alsumaitJun 20, 2024
Final Answer :
B
Explanation :
Product placement is the advertising technique where companies promote their products by placing them in television shows, movies, or other forms of media, making the products visible to viewers in a more subtle, integrated manner than traditional advertisements.
Learning Objectives
- Identify and differentiate various advertising mediums.