Asked by Ja'Nayla Watts on Aug 01, 2024
Verified
The AIDA approach for persuasive messages should be used with
A) the direct approach only.
B) the indirect approach only.
C) either the direct or the indirect approach.
D) neither the direct nor the indirect approach.
AIDA Approach
A strategy in marketing and advertising designed to attract potential customers by navigating them through awareness to purchase.
Direct Approach
A communication strategy that involves straightforward and clear expression of thoughts or instructions without ambiguity.
Indirect Approach
A communication strategy where the main point or request is presented after providing background information or context, often used to soften the message or persuade.
- Acquire knowledge of the AIDA model's phases and their utilization in formulating compelling messages.
Verified Answer
ZK
Zybrea KnightAug 02, 2024
Final Answer :
C
Explanation :
The AIDA approach (Attention, Interest, Desire, Action) is flexible enough to be used with either the direct or indirect approach. The approach is more important than the approach itself, as it's geared towards persuading the audience to take a desired action. Hence, option C is the best choice.
Learning Objectives
- Acquire knowledge of the AIDA model's phases and their utilization in formulating compelling messages.