The B₂B purchasing process is often shorter and less complicated than the consumer decision-making process.

B₂B Purchasing Process

The series of steps that businesses go through when procuring goods or services from other businesses, including need identification, evaluation, and purchase decision.

Consumer Decision-making Process

The steps that buyers go through in selecting, purchasing, using, and disposing of goods or services.

Shorter

Relative term indicating a lesser length, duration, or extent compared to something else.