Asked by Victoria Fisher on Sep 28, 2024
The BATNA or MLATNA can be thought of as a party's resistance point or the point at which they would prefer to walk away from negotiations rather than take the terms the other party is offering.
Resistance Point
In negotiation, the least favorable point at which a party is willing to accept a deal, beyond which they prefer to walk away.
BATNA
Best Alternative to a Negotiated Agreement; the best option one has if current negotiations fail.
- Comprehend the function of BATNA (Best Alternative To a Negotiated Agreement) in the process of negotiation.
Learning Objectives
- Comprehend the function of BATNA (Best Alternative To a Negotiated Agreement) in the process of negotiation.
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