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Asked by Eskarlin Sanchez on Apr 24, 2024

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The BCG portfolio planning model uses an analysis of ___ and ___ to analyze business opportunities.

A) investment alternatives; rates of return
B) product alternatives; forecasted profitability
C) market growth rate; costs of operation
D) market growth rate; market share
E) market share; customer needs

BCG Portfolio Planning Model

A strategic business tool developed by the Boston Consulting Group to help organizations prioritize their investments across different business units based on market growth and market share.

Market Growth Rate

A measure of the increase in the size or value of a market for a product or service over time.

Market Share

The segment of a market dominated by a specific company or product.

  • Understand the components and utilization of the BCG portfolio planning model.
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ZK
Zybrea KnightMay 02, 2024
Final Answer :
D
Explanation :
The BCG portfolio planning model analyzes business opportunities based on market growth rate and market share. It categorizes products or business units as either “cash cows,” “dogs,” “question marks,” or “stars” based on their relative market share and market growth rate. Therefore, the correct option is D - market growth rate and market share.

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