Asked by Andrea Barisic on Jun 29, 2024
Verified
The book by Seth Godin discussed at the beginning of the chapter describes a unique approach to visualizing competitive advantage. What is its title analogy?
A) Pink Hearts
B) Purple Cows
C) Yellow Dogs
D) Red Ryders
Competitive Advantage
A situation or factor that gives a business a dominant or advantageous position over its rivals.
- Understand the importance of a marketing strategy for business success, especially for small businesses.
Verified Answer
ZK
Zybrea KnightJul 05, 2024
Final Answer :
B
Explanation :
The correct title analogy used by Seth Godin to describe a unique approach to visualizing competitive advantage is "Purple Cows." This concept emphasizes the importance of being remarkable and standing out in a crowded marketplace.
Learning Objectives
- Understand the importance of a marketing strategy for business success, especially for small businesses.
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