Asked by Shavon Bashir on Jun 03, 2024
Verified
The buying center comprises all of the people performing different roles in the buying process based on their expertise and responsibilities within their organization.
Buying Center
A group of individuals within an organization who are involved in making a purchase decision, each member playing different roles in the process.
- Know the components and roles within a buying center.
Verified Answer
ZK
Zybrea KnightJun 07, 2024
Final Answer :
True
Explanation :
The buying center concept in organizational buying behavior refers to the group of individuals within an organization who, collectively, are involved in the decision-making process for purchasing products or services. Each member of the buying center plays a different role based on their expertise, responsibilities, and influence within the organization, contributing to the final purchase decision.
Learning Objectives
- Know the components and roles within a buying center.
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