Asked by Raeanne Prather on Jun 06, 2024
Verified
The case in the text,POM Wonderful,LLC,v.Federal Trade Commission,is an example of when the FTC will investigate an advertisers' potentially misleading claims that:
A) might cause an unreasonable consumer to rely on it.
B) arise from sponsored content.
C) are communicated through Twitter or Facebook.
D) use of their products leads,or may lead,to certain beneficial health effects.
Misleading Claims
Statements or representations that are false or deceptive, usually made to entice customers or influence stakeholders.
FTC
refers to the Federal Trade Commission, a U.S. federal agency tasked with protecting consumers and ensuring a strong competitive market by enforcing antitrust and consumer protection laws.
- Evaluate the role of advertising in regulatory scrutiny and how misleading claims are investigated by the FTC.
Verified Answer
RK
rakesh kumarJun 07, 2024
Final Answer :
D
Explanation :
The FTC has recently focused on advertisers' potentially misleading claims that use of their products leads,or may lead,to certain beneficial health effects.The POM Wonderful case illustrates the Commission's approach to determining whether such claims are deceptive and whether they are adequately supported by reliable evidence.
Learning Objectives
- Evaluate the role of advertising in regulatory scrutiny and how misleading claims are investigated by the FTC.