Asked by mohammad uzair on Jul 21, 2024
Verified
The contextual approach to ethics implies that brands need to change when what changes?
A) Competitors do something differs
B) The acceptability of marketing actions in society
C) A new managers takes over the brand
D) Technological innovations emerge
Marketing Actions
Initiatives or activities undertaken to promote and sell products or services to a target audience.
Contextual Approach
A method that takes into account the environment, circumstances, or background of a subject to better understand its behavior or function.
Competitors
Are entities or individuals that compete within the same market or field, aiming to achieve goals such as higher sales or superior performance.
- Gain insight into the principle and utility of contextual analysis in ethical practices.
Verified Answer
CL
Conesha LishbrookJul 22, 2024
Final Answer :
B
Explanation :
The contextual approach to ethics suggests that the ethicality of marketing actions can vary depending on societal norms and values. Therefore, when the acceptability of marketing actions in society changes, brands need to adapt their strategies to remain ethical.
Learning Objectives
- Gain insight into the principle and utility of contextual analysis in ethical practices.