The elaboration likelihood model explains that the peripheral route processing means people take time to thoroughly consider the argument.​

Elaboration Likelihood Model

A theory in psychology that explains how the persuasion of a message depends on the likelihood of cognitive processing by the receiver.

Peripheral Route

One of two ways persuasive communication can cause attitude change according to the Elaboration Likelihood Model, where people are influenced by incidental cues, such as the attractiveness or credibility of the source, rather than the strength of the arguments.