Asked by Melissa Borrero on Jun 29, 2024
Verified
The first mental step of a prospect's buying decision is:
A) conviction.
B) attention.
C) purchase.
D) desire.
E) interest.
Buying Decision
The process of making a choice among available alternatives that culminates in the purchase of a product or service.
Mental Step
A stage in cognitive processing or decision-making, often used to describe phases in the buying process of consumers.
- Familiarize oneself with the steps and psychological activities pertinent to a sales pitch and the decision-making path of a potential client.
Verified Answer
JT
Jasmine ThompsonJul 06, 2024
Final Answer :
B
Explanation :
The first mental step in a prospect's buying decision process is to gain their attention. This is crucial for engaging them and leading them towards interest, desire, and eventually action or purchase.
Learning Objectives
- Familiarize oneself with the steps and psychological activities pertinent to a sales pitch and the decision-making path of a potential client.
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