Asked by Pamela Salazar on Sep 28, 2024
Verified
The first step in the personal selling process is ________.
A) gathering customer insight
B) gaining an order
C) assessing fit
D) prospecting
Personal Selling Process
A direct, one-on-one communication whereby a salesperson persuades a prospective buyer to purchase a product.
Prospecting
The search for potential customers or clients for a business's products or services.
- Describe the process and importance of prospecting in personal selling.
Verified Answer
NB
Ninja Beauté1 day ago
Final Answer :
D
Explanation :
The first step in personal selling process is prospecting. During this stage, salespeople search for potential customers and gather information about their needs and preferences.
Learning Objectives
- Describe the process and importance of prospecting in personal selling.
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