Asked by Tu?çe Ca?k?r on Sep 28, 2024
The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to a visual brand experience?
A) Sensory dimension.
B) Affective dimension.
C) Behavioural dimension.
D) Cognitive dimension
E) None of these.
Sensory Dimension
Aspect of product design or marketing that appeals to one or more of the five senses; sight, sound, touch, taste, and smell, to enhance consumer experience.
Visual Brand Experience
The visual aspect of brand management that encompasses all the visual elements associated with a brand, including logos, packaging, and marketing materials to create a distinctive appearance.
Brand Experience
Brand experience encompasses all the interactions and perceptions a customer has with a brand, from advertising and packaging to customer service and product use, collectively shaping their overall impression.
- Acquire knowledge about the four facets of brand experience.
Learning Objectives
- Acquire knowledge about the four facets of brand experience.
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