The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to an experience that enables physical action?

A) Sensory dimension.
B) Affective dimension.
C) Behavioural dimension.
D) Cognitive dimension
E) None of these.

Behavioural Dimension

Relates to the behaviors and actions of individuals or groups, often considered in psychological, sociological, or organizational contexts to understand or predict outcomes.

Physical Action

An act or series of movements involving the body, often requiring strength, agility, or coordination.

Brand Experience

The perceptions and emotions a consumer associates with a brand across all touchpoints, encompassing both direct and indirect interactions.