The four dimensions of brand experience are listed below.Which of the following dimensions corresponds to an experience that stimulates curiosity?

A) Sensory dimension.
B) Affective dimension.
C) Behavioural dimension.
D) Cognitive dimension
E) None of these.

Cognitive Dimension

An aspect related to mental processes, including perception, memory, and reasoning, that is considered in studies or designs.

Stimulates Curiosity

Encourages a desire to learn more and explore unknown aspects of a subject or object.

Brand Experience

The perceptions and emotions provoked by a brand’s actions and presence, which influence consumer behavior and loyalty over time.