The goal of sales promotion is to

A) promote goodwill with customers and the community at large.
B) promote positive relations between a firm and its stakeholders.
C) build a trusting relationship with a customer over a long period of time.
D) inform the consumer of the product's benefits.
E) stimulate quicker and more frequent purchases of a product.

Sales Promotion

A marketing strategy involving short-term incentives to encourage the purchase or sale of a product or service.

Quicker Purchases

The process or strategy designed to accelerate the buying process, often through technology or streamlined operations.

Goodwill

An intangible asset that arises when a company is acquired for more than its fair market value, reflecting the brand's reputation and customer relations.