Asked by Alfred Bassaw on Jul 07, 2024
Verified
The greater the level of fear in a message, the more effective it will be in changing attitudes.
Fear
An emotional response to a perceived threat, characterized by increased alertness, anxiety, and a survival-oriented behavior.
Message
Any verbal, written, or signaled communication sent from one individual or group to another.
- Describe the impact of persuasive communication and fear-based messages on attitude change.
Verified Answer
AS
Aaron SolesJul 10, 2024
Final Answer :
False
Explanation :
Research in psychology and communication has shown that while fear can capture attention, overly fear-inducing messages can sometimes lead to avoidance or denial rather than attitude change. The effectiveness of fear appeals in changing attitudes often depends on factors such as the perceived efficacy of the recommended response and the relevance of the message to the audience.
Learning Objectives
- Describe the impact of persuasive communication and fear-based messages on attitude change.
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