Asked by Becky Tseng on May 08, 2024
Verified
The group of potential customers toward whom an organization directs its marketing efforts is its _____.
A) marketing demographic
B) target market
C) market segment
D) product market
Target Market
A specific group of consumers at whom a company aims its products and services, characterized by similar demographic, psychographic, or behavioral traits.
Marketing Efforts
Various activities undertaken by companies to promote and sell their products or services to the target audience.
Market Segment
A subgroup of people or organizations within a broader market that share similar characteristics, needs, or purchasing behaviors.
- Recognize the importance and methods of targeting a specific market.
Verified Answer
Learning Objectives
- Recognize the importance and methods of targeting a specific market.
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