Asked by Kianna Hendricks on May 05, 2024
Verified
The halo effect occurs when one characteristic of a person shapes our general impression of that person which, in turn, biases our perceptions about the other characteristics of that person.
Halo Effect
A cognitive bias where an observer's overall impression of a person, company, brand, or product influences their feelings and thoughts about that entity's character or properties.
- Understand the impact of initial expectations on behavior via the halo effect, alongside primacy and recency phenomena.
Verified Answer
DM
Daishon MurrellMay 12, 2024
Final Answer :
True
Explanation :
The halo effect is a cognitive bias that influences our perception and evaluation of someone based on a single trait or characteristic, which then affects our overall judgment of them. This can lead to overgeneralization and inaccurate perceptions of individuals.
Learning Objectives
- Understand the impact of initial expectations on behavior via the halo effect, alongside primacy and recency phenomena.
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