Asked by alvaro marin on Jul 05, 2024
Verified
The idea that media is more than a way to transmit messages but in fact is the key to its own social impact is called ______.
A) medium theory
B) technological impact theory
C) media autonomy
D) transmission management
Medium Theory
A theoretical framework that examines the impact of communication media on society and culture, focusing on how the medium itself influences the message.
Social Impact
The effect of an activity on the social fabric of the community and well-being of the individuals and families.
- Pinpoint the essential theories related to media studies, including technological determinism and medium theory.
Verified Answer
ZK
Zybrea KnightJul 07, 2024
Final Answer :
A
Explanation :
Medium theory focuses on the medium itself as the primary source of social and cultural change, rather than the content it carries. It suggests that the characteristics of each medium affect how messages are perceived and therefore have significant social impact.
Learning Objectives
- Pinpoint the essential theories related to media studies, including technological determinism and medium theory.
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