Asked by Colton Hiler on May 31, 2024
Verified
The IMC communication process originates from the __________.
A) integrator
B) sender
C) transmitter
D) communication channel
E) receiver
IMC Communication Process
Integrated Marketing Communications process; the approach of coordinating and integrating all marketing communication tools, avenues, and sources within a company into a seamless program to maximize the impact on consumers at the lowest cost.
Originates
To begin, arise, or be created from a specific source or point.
Sender
In communication, the party who initiates a message or information to be communicated to another party.
- Acknowledge the critical roles and value of components in the Integrated Marketing Communications (IMC) process, including the sender, receiver, and media channels.
Verified Answer
Learning Objectives
- Acknowledge the critical roles and value of components in the Integrated Marketing Communications (IMC) process, including the sender, receiver, and media channels.
Related questions
In the IMC Communication Process, the __________ Develops or Encodes ...
In the IMC Communication Process, the __________ Is the Person ...
___ Is the Process of Sending and Receiving Symbols with ...
National Manufacturers and Retailers Often Pay a Service Provider to ...
In the IMC Process, Noise Can Occur as a Result ...