The increasing "marketization" of the sector calls for all of the following EXCEPT for ______.

A) increased revenue
B) accountability
C) competition
D) increasing charitable contributions

Marketization

The process by which sectors not traditionally subject to market forces are exposed to competitive pressures, often through privatisation or deregulation.

Charitable Contributions

Financial or material donations made to non-profit organizations or causes for the purpose of aiding those in need or supporting societal improvements.

Increased Revenue

An uplift in income or earnings for an individual, organization, or government, often resulting from higher sales or tax collections.