The individualism view of ethical behaviour focuses on the pursuit of long-term self-interests.

The individualism view of ethical behaviour emphasizes the pursuit of long-term self-interests while considering the welfare of others. It is based on the belief that individuals are different and unique, and they have the right to pursue their own goals and objectives. Thus, the individualism view of ethical behaviour asserts that people should act in their own long-term self-interests, without causing harm to others.