Asked by Total Sport Productions on May 18, 2024
Verified
The Internet has had a significant influence on advertising in all of the following ways except
A) the Internet allows firms to actively interact with customers.
B) the Internet has improved firms' ability to target specific markets.
C) the Internet has reduced the level and transparency of informational advertising.
D) the Internet has reduced spending on advertising.
Informational Advertising
A type of advertising aimed at educating the public about the features, benefits, and functions of a product or service.
The Internet
A global network of computers and servers that communicates and shares information using standardized communication protocols.
- Analyze the impact of the Internet on advertising and market behavior.
Verified Answer
FK
Faisal KassabMay 23, 2024
Final Answer :
C
Explanation :
The Internet has actually increased the level and transparency of informational advertising by providing platforms and tools for firms to share detailed information about their products and services directly with consumers. This has enhanced the ability of companies to educate their market and has not reduced the level or transparency of informational advertising.
Learning Objectives
- Analyze the impact of the Internet on advertising and market behavior.
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