The ________ is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time the message got across, effectively changing their attitudes toward a product.

A) misattribution effect
B) delayed-response effect
C) sleeper effect
D) negative disassociation

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Rojenee Jones · Accepted Answer

Final Answer : C, Explanation :  The sleeper effect describes a phenomenon where people initially discount information from a non-credible source, but over time, they forget the source and the message becomes more persuasive.

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The ________ is said to have occurred when consumers appear to "forget" that they had disliked a message source, yet over time the message got across, effectively changing their attitudes toward a product.A) misattribution effectB) delayed-response effectC) sleeper effectD) negative disassociation

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