Asked by Samantha Beveridge on May 11, 2024
Verified
The key to a successful emotional advertising appeal is to use the emotion to
A) make consumers cry.
B) create a bond between the consumer and the brand.
C) get consumers to think about the benefits of the product.
D) balance social marketing with product-focused advertising.
E) deliver a logical message.
Emotional Advertising Appeal
A tactic in advertising that uses emotion to make a connection with the audience, influencing their purchasing decision.
Consumer and Brand
The relationship and interaction between the purchaser of goods or services and the reputation or image of the products offered by a company.
Emotional Bond
Refers to the deep connection and feelings of attachment between a brand and its customers, often leading to long-term loyalty.
- Acknowledge the significance of emotional and informational appeals in shaping consumer preferences.
Verified Answer
Learning Objectives
- Acknowledge the significance of emotional and informational appeals in shaping consumer preferences.
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