The key to effective persuasion is the ______ of the source.

A) position
B) credibility
C) authority
D) sincerity

Credibility

The quality of being trusted and believed in or the ability to inspire confidence.

Position

The role, status, or job title an individual holds within an organizational structure, defining their responsibilities and authority level.

Authority

The right or power to give orders, make decisions, and enforce obedience.