Asked by Jehad Alhuwary on Sep 28, 2024
Verified
The key to IKEA's success has been the firm's desire to alter its basic business strategy every few years to meet changing customer needs and trends.
Basic Business Strategy
A foundational approach that outlines how a business aims to achieve its goals, compete in the market, and satisfy its customers.
Customer Needs
The recognized necessities or desires that drive consumers to seek out products or services for satisfaction or solution.
- Appreciate the dynamic nature of marketing strategies and the need for them to be adaptable and creative.
Verified Answer
YG
Yi?it Gökalp Bak?rabout 22 hours ago
Final Answer :
False
Explanation :
IKEA's success is largely attributed to its consistent business model focusing on cost control, operational details, and continuous product development, rather than frequently altering its basic business strategy.
Learning Objectives
- Appreciate the dynamic nature of marketing strategies and the need for them to be adaptable and creative.
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