The key to success in developing an excellent corporate social responsibility activity is ______.

A) having a clear business and strategic connection to the activity
B) choosing an activity that supports a social issue that is not controversial
C) choosing a volunteer activity for employees that helps improves society
D) ensuring the activity does not reduce company profits

The key to success in developing an excellent corporate social responsibility activity is having a clear business and strategic connection to the activity. This ensures that the activity aligns with the company's goals and values, and can have a positive impact on both society and the company's bottom line. Choosing an activity based on its lack of controversy or simply for employee volunteerism may not have the same level of success and impact. It is also important to consider the financial implications of the activity, but this should not be the sole focus.