Asked by Chloe Francis on Jul 20, 2024
Verified
The label on Cameron Ltd.'s beer reads, "British quality" and, beneath that phrase in small print, "Product of the U.S.A." David and other consumers file a class action against the brewer over the fact that its beer is not brewed in Great Britain. The plaintiffs' best ground for a possible recovery is most likely
A) misleading advertising.
B) unethical labeling practices.
C) inconsistent puffery.
D) inferior taste.
Misleading Advertising
Promotional activities that intentionally or unintentionally deceive consumers through false claims or omission of critical information.
Ethical Labeling
The practice of marking products with labels to inform consumers about the ethical aspects of their production, such as sustainability or fair trade.
Class Action
A lawsuit filed by one or several individuals on behalf of a larger group of people who are similarly affected by the same issue.
- Recognize misleading advertising and consumer protection laws in international trade.
Verified Answer
Learning Objectives
- Recognize misleading advertising and consumer protection laws in international trade.
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