Asked by Veronica Burrs on Jul 01, 2024
Verified
The late majority tends to adopt products during the _______ stage of the product life cycle.
A) maturity
B) decline
C) introduction
D) growth
E) production
Late Majority
A segment of consumers in the diffusion of innovation model, who adopt new products or technologies after the average consumer.
- Identify the characteristics and behaviors of different groups of product adopters (innovators, early adopters, early majority, late majority, and laggards).
Verified Answer
ZK
Zybrea KnightJul 04, 2024
Final Answer :
A
Explanation :
The late majority tends to adopt products during the maturity stage of the product life cycle, which is when the product has achieved widespread acceptance and is generating steady sales. This group is typically more risk-averse and waits until a product is well-established before adopting it.
Learning Objectives
- Identify the characteristics and behaviors of different groups of product adopters (innovators, early adopters, early majority, late majority, and laggards).