Asked by Alvin Sebastian on May 28, 2024
Verified
The local park district needs to upgrade the computers in the seven park offices. This represents the product specification stage of the B2B buying process.
Product Specification Stage
The phase in product development where detailed descriptions of a product's attributes, features, and performance criteria are defined.
B2B Buying Process
A series of steps that businesses follow when making a purchase from another business, including need recognition, product specification, vendor evaluation, and purchase decision.
- Become familiar with the stages integral to the B2B acquisition process.
Verified Answer
ZK
Zybrea KnightJun 04, 2024
Final Answer :
False
Explanation :
This scenario represents the need recognition stage, which is the first step in the B2B buying process, where the organization identifies a problem or need that can be met by acquiring goods or services.
Learning Objectives
- Become familiar with the stages integral to the B2B acquisition process.
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