The main objectives of the ________ stage of the product life cycle are profitability and maintaining the firm's market share for as long as possible.

Maturity Stage

A phase in the product life cycle where growth in sales diminishes, and products may need marketing strategies to maintain market share.

Product Life Cycle

The stages a product goes through from its introduction into the market, through its growth and maturity, until its decline and eventual retirement.

Profitability

The ability of a business to earn a profit, measured by the extent to which revenues exceed costs and expenses.