Asked by Tristen Adams on Jun 06, 2024
Verified
The manager of Whispering Breeze Country Club wants members of the very upscale club to use the bar and dining facilities more frequently. He offers a two-for-one "happy hour" special but few members show up. The manager does not have a grasp of what would make his target market
A) substantial.
B) responsive.
C) identifiable.
D) reachable.
E) quantifiable.
Target Market
A specific group of consumers at which a company aims its products and services.
Responsive
Reacting quickly and positively to changes or needs.
Happy Hour
A promotional event typically held in bars and restaurants offering discounted prices on drinks and sometimes food during specific hours.
- Understand the importance of how customers react to marketing initiatives.
Verified Answer
KH
Kaylee HannahJun 07, 2024
Final Answer :
B
Explanation :
The manager does not understand what would make his target market responsive to the happy hour special.
Learning Objectives
- Understand the importance of how customers react to marketing initiatives.
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