Asked by hannah pyron on May 05, 2024
Verified
The marketing strategy that focuses on the precise way a B2B purchaser will use a product is known as ______.
A) product-related segmentation
B) geographical segmentation
C) end-use segmentation
D) demographic segmentation
End-use Segmentation
A marketing strategy that categorizes potential customers based on the specific final use of a product or service.
Product-related Segmentation
The process of dividing a market into distinct groups based on specific product characteristics or consumer preferences for products.
Geographical Segmentation
Dividing an overall market into homogeneous groups on the basis of their locations.
- Attain understanding of market segmentation concept and the multiple bases it encompasses, namely demographic, geographic, psychographic, and end-use.
Verified Answer
Learning Objectives
- Attain understanding of market segmentation concept and the multiple bases it encompasses, namely demographic, geographic, psychographic, and end-use.
Related questions
Cuba Is Developing Several Different Marketing Strategies Based on Target ...
While Demographic and Geographic Segmentation of Retail Customers Are Relatively ...
The Different Methods of Segmenting a Market Include Targeting, Positioning ...
A Company That Sells Only Multigrain, Low-Calorie Bread Should Use ...
Differences in Weather and Climate Create Opportunities for Marketers to ...