Asked by Demario Green on May 21, 2024
Verified
The most commonly described subculture, which is based upon shared race, language, or national background, is the ________ subculture.
Subculture
A segment of a larger culture whose members share distinguishing values and patterns of behavior.
Shared Race
A concept denoting individuals or groups having common racial or ethnic heritage, often used in discussions of social identity and collective experiences.
National Background
The socio-cultural, economic, and political conditions prevailing in a country that influence individuals and organizations.
- Recognize the role of opinion leaders and reference groups in shaping consumer behavior.
Verified Answer
KE
Learning Objectives
- Recognize the role of opinion leaders and reference groups in shaping consumer behavior.