The new product characteristic that refers to how well a new product fits into potential customers' needs, values, product knowledge, and past behaviors is

A) complexity.
B) competitive advantage.
C) observability.
D) trialability.
E) compatibility.

Compatibility

The ability of systems, devices, or products to work together without conflict, often requiring standardization or adaptation to enable interoperability.

Competitive Advantage

A scenario or factor that gives a firm an upper hand or superior stance against its competition.

Observability

The degree to which the results or benefits of a product or innovation are visible and understandable to others.