The _____ of a sales message should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.

A) attention-getter
B) central selling point
C) problem statement
D) counterproposal

Question

Zybrea Knight · Accepted Answer

Final Answer : B, Explanation :  The central selling point is the main reason or benefit that the sales message is trying to communicate to the customer. It should be introduced early, repeated throughout, and emphasized at the end to reinforce the message and encourage action.

The _____ of a sales message should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.

A) attention-getter
B) central selling point
C) problem statement
D) counterproposal

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The _____ of a sales message should be introduced early in the message, interwoven throughout the evidence section, and included in the last paragraph as an emphatic, final reminder of the reason for taking action.A) attention-getterB) central selling pointC) problem statementD) counterproposal

Definitions

Learning Objectives

Learning Objectives

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