Asked by Braxton Graves on Jul 07, 2024
Verified
The Pillsbury Bake-Off contest currently requires entrants to submit their recipes via an online form at the company website.What is one way Pillsbury could use YouTube to easily increase consumer interaction for the contest?
A) Announce the contest on Facebook with multiple,animated posts.
B) Require entrants to upload one how-to recipe for subscriber voting.
C) Launch a multi-platform,two-month long contest with weekly entries.
D) Exploit Snapchat's expiring content feature share the contest rules once per week.
Pillsbury Bake-Off
An annual cooking competition sponsored by Pillsbury Company where amateur chefs can submit their recipes for a chance to win prizes.
YouTube
A video-sharing platform that allows users to upload, view, rate, share, and comment on videos, ranging from personal content to corporate media productions.
Consumer Interaction
The engagement process between a business and its customers, which can encompass various forms of communication and feedback channels.
- Recognize the instruments and platforms transforming public relations.
Verified Answer
Learning Objectives
- Recognize the instruments and platforms transforming public relations.
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