The principle of reinforcement deprivation states that the more an individual is deprived of the reinforcer,the greater effect it will have on the future occurrence of the desired behavior.

Reinforcement Deprivation

A condition where the absence of reinforcing stimuli leads to a decrease in the occurrence of a particular behavior.

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior by providing a consequence an individual finds rewarding.

Desired Behavior

This refers to the specific actions or reactions that an individual or organization aims to elicit from another party.