Asked by Chloe Myers on Jul 22, 2024
Verified
The process through which analysts sift through massive amounts of available information to identify unique patterns of behavior among different customer groups is called ________.
A) data warehousing
B) causal modeling
C) data mining
D) futuring
Customer Groups
Segments of potential consumers categorized by specific characteristics, interests, or behaviors, which businesses target with tailored marketing efforts.
Information
Data that has been processed, organized, or structured in a way that is meaningful and useful to those who receive it.
- Acquire knowledge on the multiple approaches utilized for the prediction or analysis of market tendencies.
- Identify different research methods used in understanding customer behavior and needs.
Verified Answer
KS
katrina samanJul 23, 2024
Final Answer :
C
Explanation :
The process described is data mining, which involves using algorithms and statistical methods to identify patterns and relationships within data sets. Data warehousing refers to the process of collecting and storing large amounts of data in a centralized repository, while causal modeling and futuring are not specifically related to this process.
Learning Objectives
- Acquire knowledge on the multiple approaches utilized for the prediction or analysis of market tendencies.
- Identify different research methods used in understanding customer behavior and needs.
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