The purpose of positive reinforcement is to ____ the frequency of desired employee behavior and the purpose of negative reinforcement is to ____ the frequency of desired employee behavior.

A) decrease;increase
B) increase;increase
C) increase;decrease
D) decrease;decrease

Negative Reinforcement

A technique used to increase the likelihood of a desired behavior by removing an unpleasant stimulus when the behavior occurs.

Positive Reinforcement

The process of encouraging a desired behavior by rewarding it, thereby increasing the likelihood of its recurrence.

Desired Employee Behavior

The specific actions and attitudes that an employer wants to encourage in its workforce to achieve organizational goals.