The purpose of reinforcement is to ____ increase the frequency of employee behavior.

A) sometimes
B) always
C) usually
D) rarely

The purpose of reinforcement is to always increase the frequency of employee behavior. Reinforcement involves providing consequences in response to a behavior, with the goal of increasing the likelihood that the behavior will occur again in the future. By providing positive reinforcement (such as praise or rewards) for desirable behaviors, or by providing negative reinforcement (such as removing an unpleasant task) for undesirable behaviors, organizations can increase the frequency of the desired behaviors and improve employee performance.