The rate of return on investments made towards customer retention is always increasing because of constantly decreasing acquisition costs.

Acquisition Costs

The total cost associated with acquiring a new asset, customer, or property, including all legal, advisory, and administrative expenses.

Customer Retention

The activities and actions companies take to reduce the number of customers leaving or switching to a competitor.

Rate of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's initial cost.