The ratio of sales to invested assets, which is also a factor in the DuPont formula for determining the return on investment (ROI) , is called

A) profit margin
B) indirect margin
C) investment turnover
D) cost ratio

Investment Turnover

A measure of a company's efficiency in using its assets to generate sales or revenue, calculated by dividing sales by the average total assets.

DuPont Formula

A method that breaks down the return on equity into three component parts—profit margin, asset turnover, and financial leverage—to analyze a company's financial performance.

Return on Investment

A financial metric used to evaluate the efficiency or profitability of an investment, calculated by dividing the profit from an investment by its cost.