Asked by grace kelly on Jul 16, 2024
Verified
The ratio that compares the financial investments a company puts into gaining and keeping customers to the financial return on those investments is called customer ________.
Customer Equity
The total combined customer lifetime values of all the company’s customers, representing the financial value of the customer base.
- Gain insight into the purposes behind customer relationship management (CRM) and how it affects business development.
Verified Answer
CH
Learning Objectives
- Gain insight into the purposes behind customer relationship management (CRM) and how it affects business development.
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