Asked by Skyler Pettingill on Mar 10, 2024
Verified
The Salvation Army runs a campaign over the Christmas holidays called the Mobile Bell Ringer. Volunteers send text messages to their friends' cell phones asking them to donate. Which type of marketing communication does this represent?
A) mobile marketing
B) public relations
C) personal selling
D) sales promotions
E) advertising
Mobile Marketing
Involves reaching customers through mobile devices, such as smartphones and tablets, via strategies like SMS messaging, mobile apps, and social media.
Text Messages
Short electronic messages sent over a phone network, commonly used for personal communication and increasingly for marketing purposes.
- Understand the critical role of targeting in marketing communications for boosting customer receptiveness.
Verified Answer
JS
Janay SessionMar 10, 2024
Final Answer :
A
Explanation :
The Mobile Bell Ringer campaign by The Salvation Army involves texting solicitations for donations to cell phones of potential donors, which is an example of mobile marketing.
Learning Objectives
- Understand the critical role of targeting in marketing communications for boosting customer receptiveness.
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