Asked by Patrick McKay on May 09, 2024
Verified
The scientific study of persuasion can be traced back to ____, a social psychologist at Yale University.
A) Leon Festinger
B) Carl Hovland
C) Elliot Aronson
D) Richard Petty
Social Psychologist
A researcher or practitioner who studies how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others.
Carl Hovland
An American psychologist known for his work on attitude change, communication, and persuasion during the 20th century.
- Recognize the role and history of persuasion within social psychology.
Verified Answer
RR
Rezaur RahmanMay 13, 2024
Final Answer :
B
Explanation :
Carl Hovland is credited with pioneering the systematic study of persuasion at Yale University, where he conducted extensive research on attitude change and communication.
Learning Objectives
- Recognize the role and history of persuasion within social psychology.
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