Asked by Miladis Rivas on May 17, 2024
Verified
The service patients receive when they are hospitalized is an example of a B2B relationship between the hospital and the patient.
B2B Relationship
Business-to-business relationship, which involves transactions, communications, or partnerships between two companies rather than between a company and individual consumers.
Hospitalized
The condition of being admitted to a hospital for treatment, observation, or recovery from illness, injury, or other medical conditions.
- Comprehend the distinctions between the buying processes in B2B and B2C contexts.
- Understand the role and influence of marketing in both B2B and B2C contexts.
Verified Answer
PG
Priscilla GarciaMay 21, 2024
Final Answer :
False
Explanation :
The service patients receive when they are hospitalized is an example of a B2C (business-to-consumer) relationship, as the hospital is providing a service directly to the end consumer (the patient) rather than to another business.
Learning Objectives
- Comprehend the distinctions between the buying processes in B2B and B2C contexts.
- Understand the role and influence of marketing in both B2B and B2C contexts.
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